Gillette new ad: An attempt to positively impact its consumers mindset or another brand jump on the purpose bandwagon ?

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7 Golden Rules to Make a Branded Entertainment Strategy Work

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branded content & entertainment :  the sense of ‘gift giving’

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Is Now Time For Brands to Step in

Many companies are demonstrating that they have the necessary resources and leadership to make the difference in a global society where problems seem to increase.

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Telling the story behind the surface.

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Opportunity or threat?

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Brands are determined to take a stand

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Branded Content & Entertainment: how does it work for the brand?

The reduction in consumer attention towards traditional advertising makes it extremely difficult for commercial messages to cut through and be effective.The brand’s ability to be seen and heard is increasingly at risk.

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