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      Gillette new ad: An attempt to positively impact its consumers mindset or another brand jump on the purpose bandwagon ?

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      7 Golden Rules to Make a Branded Entertainment Strategy Work

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      branded content & entertainment :  the sense of ‘gift giving’

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Trends

Gillette new ad: An attempt to positively impact its consumers mindset or another brand jump on the purpose bandwagon ?

A campaign to revitalise an ancient payoff With its most talked AD, Gillette is

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Trends

7 Golden Rules to Make a Branded Entertainment Strategy Work

To be effective, a branded content & entertainment strategy  must keep in mind some rules, taki

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