glossary
greenwashing
Making a misleading claim about the environmental benefits of a product, service, or company practice.
glossary
glossary
Goodvertising
Defined by Thomas Kolster as “creative advertising that cares” (Thames & Hudson: 2012), it refers to Advertising having a ‘Social Purpose’
glossary
Not walking the talk
Not acting in a way that agrees with the things you say. For a brand means not following through on commitments and promises it advertises.
glossary
Creactivism
The perfect portmanteau of #Creativity (which is a primordial act, physical birth, even before abstract speculation) and #Activism in its most contemporary and pacifist meanings.
glossary
Purposeful communication
To impact the thinking, attitudes or behaviours of people in some way. To influence instead of only communicate.
