advertising

Gillette new ad: An attempt to positively impact its consumers mindset or another brand jump on the purpose bandwagon ?

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advertising

7 Golden Rules to Make a Branded Entertainment Strategy Work

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advertising

Branded Content & Entertainment: how does it work for the brand?

The reduction in consumer attention towards traditional advertising makes it extremely difficult for commercial messages to cut through and be effective.The brand’s ability to be seen and heard is increasingly at risk.

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