BC&E

7 persuasive strategies Branded Entertainment uses to make people buy

long term consumers audience clear goals transparency storytelling measurement expertise

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BC&E

Branded content & entertainment :  the sense of ‘gift giving’

Branded content & entertainment impacts on the brand in 2 ways: Relationship and Brand Lift.

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BC&E

Branded Content & Entertainment: how does it work for the brand?

The reduction in consumer attention towards traditional advertising makes it extremely difficult for commercial messages to cut through and be effective.The brand’s ability to be seen and heard is increasingly at risk.

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