consumer behavior

Gillette new ad: An attempt to positively impact its consumers mindset or another brand jump on the purpose bandwagon ?

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consumer behavior

7 Golden Rules to Make a Branded Entertainment Strategy Work

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consumer behavior

branded content & entertainment :  the sense of ‘gift giving’

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consumer behavior

Brands are determined to take a stand

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consumer behavior

Branded Content & Entertainment: how does it work for the brand?

The reduction in consumer attention towards traditional advertising makes it extremely difficult for commercial messages to cut through and be effective.The brand’s ability to be seen and heard is increasingly at risk.

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