content marketing

7 ways to view the new Gillette ad #toxicmasculinity

A campaign to revitalize an ancient payoff
Bad PR is Still Good PR

Trying to define manhood
What if the true target was the female one?
Riding social causes is the new black.
Don’t sweep the dirt under the carpet
Does this ‘cause related’ campaign will turn into a suicide in the market?

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content marketing

7 persuasive strategies Branded Entertainment uses to make people buy

long term consumers audience clear goals transparency storytelling measurement expertise

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content marketing

Branded content & entertainment :  the sense of ‘gift giving’

Branded content & entertainment impacts on the brand in 2 ways: Relationship and Brand Lift.

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content marketing

8 out 10 of consumers expect that CEOs share their own vision

8 out 10 of consumers expect that CEOs share their own vision
CEOs have become new heros
CEOs are no longer perceived as chiefs but as leaders.
The essential role of the CEOs in assessing the sustainability of the company business is undeniable and is fundamental to its success
Patagonia is an great example of purpose brand

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content marketing

Branded Content & Entertainment: how does it work for the brand?

The reduction in consumer attention towards traditional advertising makes it extremely difficult for commercial messages to cut through and be effective.The brand’s ability to be seen and heard is increasingly at risk.

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