Our mission is to monitor Advertising to make certain that companies obey ethical standards of trustworthiness and transparency while communicating their commitment to addressing the great challenges of the New Millennium. From climate emergency to social inequality through all the issues included in the Sustainable Development Goals Agenda, we monitor the consistency of their statements, if they are ‘walking the talk’. With rising misinformation and commercial ownership, independent information is more and more rare. We think citizens deserve access to accurate analyses with integrity at their heart, so we can all make critical decisions about our lives, health and environment based on fact, not fiction.
Our editorial independence means our content agenda is set only to voice our opinions, supported by in-depth research, free from any political and commercial bias, never influenced by interested owners or shareholders (which we don’t have).
HOW DO COMPANIES MARKET THEIR ‘GOOD’ SIDE IN THE AGE OF “FAKE”? Sustainability is the new Black. All brands are now advertising their efforts to make the world a better place. Unfortunately, there are a lot of ‘purpose driven campaigns’ created for companies that aren’t actually facing a radical change. That’s why we created BeIntelligent, a digital platform where people can find reliable information to purchase from trustworthy brands. And where trustworthy brands can value their efforts to make the world a better place. How are we assessing the trustworthiness of brands? Through advanced artificial intelligence (AI) algorithms that set the reliability of brand claims. Interested to know more? Contact us!
We care about Truth.
We are sure you’ll get the maximum from the BeIntelligent resource! Our journalism is never influenced by anyone. It means we can stand up to mainstream and give a voice to those less heard. We hope this will motivate you to make a contribution in support of our open, independent journalism. Every reader contribution, however big or small, is so valuable! Support BeIntelligent, it only takes a minute but it gives Hope. Contribute whatever you may wish and help spread the voice!