Promoted by Oltrelamedia Group in collaboration with BeIntelligent, the digital magazine of EG Media, an innovative start-up for benefits with strong expertise in the enhancement of corporate social and environmental responsibility, since 2018 committed to promoting 'Communication that does Good'

Leroy Merlin wins the First Prize for Communication that does Bene, which was created with the intention of bringing to the attention of all stakeholders the role that the advertising industry and, more generally, the initiative of the private sector can play in the creation of a common good.

Elena Grinta (EG Media SB Founder): “The idea was born to create something new that was perceived not so much for its novelty as for its impact, for its ability to make people think.