Distillery as Independent Agency of The Year 2021

In 2021, We Are Distillery won the title ‘Independent Agency of the Year’, by the respected magazine named Campaign.

Their mission? ” We help brands win new fans.”

Their commitment to communicating the brand’s purpose seems genuine. They collaborated with Opinium, a strategic research agency that mainly concentrated on how people think, feel, and act in relation to the purpose of the brand, and questions whether it is indeed a key factor for consumers.

Their advice? Say what you think and think about what you say (#1). Or simply, Be Human (#6). In this era of hyper-digitization and social alienation “walking together towards the same goal” seems like a utopic value. But that is what is on the horizon for us. To keep us walking.

The agency also clearly stated what they must avoid in order to prevent them from losing clients.

Speak out against toxic masculinity while charging more for women’s products.” – Distillery

Every reference to the #toxicmasculinity campaign is intentional!

Be sure to read our article on the P&G commercial if you are not familiar with it yet. They promise to “bring your purpose to life with campaigns that work for your brand and the world”.

Are you interested to get in touch with them? Here you will find their references:

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