glossary
glossary
Purposeful Communication
To impact the thinking, attitudes or behaviours of people in some way. To influence instead of only communicate.
glossary
Purpose
An inspirational reason for being in order to make a universal and timeless impact. “[Purpose] captures the soul of the organization. It is like a guiding star, the polar star on the horizon, and ideal to be attained. The core purpose itself may not change but it may inspire change” C O L L I N S , P O R R A S B u i l t t o l a s t , 1 9 9 7