Welcome to the first ever universal Communication for Good manifesto
13 commitments signed by advertisers and marketers who will use their Talent to meet the 2030 agenda for sustainable development
you may wonder why we created it ?
we envisioned a future where true change can happen and
we fueled it!
We believe Advertising for Good should be
Believable
Its content is relevant within the company core business
Ethical
Is based on environmentally socially responsible behaviors of the company
Impactful
Can produce a real change: it’s measurable through social environmental indicators
Nurturing
Is focused on the needs of Others
Transparent
Enables all the stakeholders to see through the company’s decisions.
Educational
Allows the consumer to have all the info to make conscious purchasing decisions
Loyal
Shows a constant support to its selected relevant causes
Long-lasting
Is committed for the long-term achievement of the goals
Inclusive
Respectful of all humans, avoids discrimination
Genuine
Built in (not bolted on)
Encouraging
Is meant to reduce the intention to action gap
New
Dares the status quo
Trendy
Makes sustainability exciting
Makes sustainability awesome
Makes sustainability incredible
Makes sustainability extraordinary
Makes sustainability phenomenal
Makes sustainability
impressive