Welcome to the first ever universal Communication for Good manifesto
13 commitments signed by advertisers and marketers who will use their Talent to meet the 2030 agenda for sustainable development
you may wonder why we created it ?
we envisioned a future where true change can happen and we fueled it!
Its content is relevant within the company core business
Is based on environmentally socially responsible behaviors of the company
Can produce a real change: it’s measurable through social environmental indicators
Is focused on the needs of Others
Enables all the stakeholders to see through the company’s decisions.
Allows the consumer to have all the info to make conscious purchasing decisions
Shows a constant support to its selected relevant causes
Is committed for the long-term achievement of the goals
Respectful of all humans, avoids discrimination
Built in (not bolted on)
Is meant to reduce the intention to action gap
Dares the status quo
Makes sustainability exciting
Makes sustainability awesome
Makes sustainability incredible
Makes sustainability extraordinary
Makes sustainability phenomenal
Makes sustainability impressive