Promoted by BeIntelligent in collaboration with Oltrelamedia, to enhance corporate social and environmental responsibility, the For Good Communication award is part of the Masterplan of EG Media, Beintelligent Editor, since 2018 committed to promoting For Good Communication

Leroy Merlin wins the For Good Communication award, created to bring the attention of all stakeholders towards the role the advertising industry and, more generally, the private sector can play in the creation of a common good.

Elena Grinta (EG Media SB Founder): “The idea was born to create something new that was perceived not so much for its innovation as for its impact, for its ability to make people think. The goal is to question certain negative preconceptions that one has towards the indus