7 Ways to View the New Gillette Ad #toxicmasculinity

A campaign to revitalize an ancient payoff
Bad PR is Still Good PR

Trying to define manhood
What if the true target was the female one?
Riding social causes is the new black.
Don’t sweep the dirt under the carpet
Does this ‘cause related’ campaign will turn into a suicide in the market?

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Branded Content & Entertainment: The Sense of Gift Giving

Branded content & entertainment impacts on the brand in 2 ways: Relationship and Brand Lift.

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