From a Trademark to a Change Mark

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The Women Advertising the Brand

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Purposeful Communication and Behaviour Addictions

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Cars’ Shocking Future. It’s All About Green

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Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?

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IKEA Between Sustainability and Green Surveys

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13 Solutions to Create Truthful Advertising and Retain the Consumer

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Branded Content & Entertainment: The Sense of Gift Giving

Branded content & entertainment impacts on the brand in 2 ways: Relationship and Brand Lift.

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Purpose Brands Are Determined to Take a Stand

Since 2017, corporate organizations took the lead (VS. Non-Profit) in creating purposeful campaigns, both in terms of the absolute numbers and relative percentages. Since purposed brands are now becoming a more popular and rewarded part of society, this obliges others to “follow or die”. Staying in the dark with matters as important as sustainability or not knowing how to communicate their efforts are some of the reasons why consumers are now ‘shaming’ brands. In such a competitive market like the one we have today, in order to keep growing, brands must step-up and become more sustainable, turning social impact not as their path but as their goal.

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