How To Gain Your Power Back. The Toyota Advertising Challange

Key historical players that are crucial to the sustainable growth of the automotive industry are Toyota, ...
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Fast Fashion VS. Conscious Consumerism

Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in l...
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The Technological Push.

We need technology. This is what Big Tech Companies have been telling us continuously for years: we need...
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Women Advertising Brands

Pomellato, an Italian jewelry house founded in 1967, is part of the French luxury giant Kering Group. It ...
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America is a Mass-Addiction Society

Dr. Jeffrey D. Sachs explains (in Chapter 7 of the Addiction and Unhappiness Report in America) how origi...
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Cars’ Shocking Future. It’s All About Green

In 2015, the United States Environmental Protection Agency filed a lawsuit against Volkswagen AG for inst...
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Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?

Despite the positive intentions regarding the consumption of green, or sustainable, goods, there is a gap...
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IKEA Between Sustainability and Green Surveys

IKEA continues its commitment to the defense of the weakest people after the communication campaign again...
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13 Solutions to Create Truthful Advertising and Retain the Consumer

It was estimated that advertising spending worldwide would surpass $560 billion in U.S. currency in 2019,...
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From a Trademark to a Change Mark

The Cannes Lions Festival, the most important advertising festival in the world, Cannes Lions announces ...
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Branded Content and Entertainment: Relationship and brand lift

Branded content and entertainment is perceived by the consumer-viewer as a reward from which to benefit (...
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Introducing the Sustainable Development Goals Award

If you have been following my activity within the last 5 years, you have probably already heard me discus...
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