Make a move micheal Shainblum for Toyota

How To Gain Your Power Back. The Toyota Advertising Challange

Read More
Fast Fashion Greenwashing

Fast Fashion VS. Conscious Consumerism

Read More
Technology is not as human as the industry would have us believe.

The Technological Push.

Read More

Women Advertising Brands

Read More
angry america the addictions society

America is a Mass-Addiction Society

Read More

Cars’ Shocking Future. It’s All About Green

Read More

Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?

Read More

IKEA Between Sustainability and Green Surveys

Read More

13 Solutions to Create Truthful Advertising and Retain the Consumer

Read More

From a Trademark to a Change Mark

Read More

Branded Content & Entertainment: Relationship and brand lift

Branded content & entertainment impacts on the brand in 2 ways: Relationship and Brand Lift.

Read More

Introducing the Sustainable Development Goals Award

Since 2017, corporate organizations took the lead (VS. Non-Profit) in creating purposeful campaigns, both in terms of the absolute numbers and relative percentages. Since purposed brands are now becoming a more popular and rewarded part of society, this obliges others to “follow or die”. Staying in the dark with matters as important as sustainability or not knowing how to communicate their efforts are some of the reasons why consumers are now ‘shaming’ brands. In such a competitive market like the one we have today, in order to keep growing, brands must step-up and become more sustainable, turning social impact not as their path but as their goal.

Read More