"By being production-heavy, or CO2-intensive, or non-reusable or non-recyclable, many of the products we’re paid to promote have an irrefutably negative effect on the environment. When an ad sells another one of these products, it advances its client’s profitability, but also harms the prospects of humanity. Which brings us to an extremely inconvenient truth for our industry that wasn’t raised at Cannes – in fact, I’m not sure I’ve seen it raised anywhere: that products like these shouldn’t be allowed to advertise."
In a recent article in the Creative Review, Naresh Ramchandani, a leading influential creative copywriter, asked the entire industry whether it is now time to introduce a ban similar to the one on cigarettes, on products that harm our
Purposeful Communication: what is it?
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One of the most important key components of a brand’s success is communication. Most of the time, even if sustainable and ethical practices are in place, companies fail to communicate their responsibility. And while it's great that companies don’t act in a “good way” just for publicity, it's also important to involve the community around them and let them know about everything they are putting into practice. Building a strong communication channel not only gives brands the chance to release their sustainable actions, but it also gives them the opportunity to create a stronger bond with community members, who then feel heard because they are informed about “internal” brand policies and practices.
Is There a Connection Between the Rise of Interest Towards Branded Conten
Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino EG Media Sb S.r.l. Sede legale: via Edmondo De Amicis 53, 20123 Milano | Capitale sociale: Euro 20.000,00 Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315