Eco-friendly. Organic. Natural. Green. These terms are often used to advertise a company’s sustainable business practices. Nevertheless, many fast fashion brands misuse these terms.

Greenwashing is the unfortunate by-product of companies spending more time and money advertising their “green-ness” over actually reducing their environmental impact.

H&M Group is following through with a commitment to phase out hazardous chemicals from the manufacturing process. Their dying and printing suppliers are fully on board, yet it is unclear which steps still include hazardous materials.

Launched in Februa