Key historical players that are crucial to the sustainable growth of the automotive industry are Toyota, Honda, and Volkswagen. With each company estimated worth in the billions they are considered to be in the ranking of the top twelve car companies. However,it’s Toyota who  produced the top selling hybrid model in history: the Prius.Toyota has always been a forerunner in the sustainability game within the car industry; it released the Prius 20 years ago, which revolutionized the car industry and brought sustainability within it to the conversation. The Prius “was the world’s first mass-produced petrol-electric hybrid vehicle” (Toyota 2015). The Prius made the possibility of more sustainable cars a reality. 

How hybrid vehicles are perceived