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Fast Fashion Greenwashing

Eco-friendly. Organic. Natural. Green. These terms are often used to advertise a company’s sustainable business practices. Nevertheless, many fast fashion brands misuse these terms.

Greenwashing is the unfortunate by-product of companies spending more time and money advertising their “green-ness” over actually reducing their environmental impact.

H&M Group is following through with a commitment to phase out hazardous chemicals from the manufacturing process. Their dying and printing suppliers are fully on board, yet it is unclear which steps still include hazardous materials.

Launched in Februa

Fast Fashion VS. Conscious Consumerism

Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in limited quantities creating a sense of urgency to purchase.

Eco-friendly watch groups and informed consumers continue to shed light on the fast fashion industry; an industry known for their pollution and waste and for a low control of their supply chain

As a result, many in the fast fashion industry are advertising new sustainability practices and green efforts. But is it true or simply greenwashing?

What is Fast Fashion and Why is it a Problem?

Merriam-Webster

Advertisers Against Harmful Products

"By being production-heavy, or CO2-intensive, or non-reusable or non-recyclable, many of the products we’re paid to promote have an irrefutably negative effect on the environment. When an ad sells another one of these products, it advances its client’s profitability, but also harms the prospects of humanity. Which brings us to an extremely inconvenient truth for our industry that wasn’t raised at Cannes – in fact, I’m not sure I’ve seen it raised anywhere: that products like these shouldn’t be allowed to advertise."

In a recent article in the Creative Review, Naresh Ramchandani, a leading influential creative copywriter, asked the entire industry whether it is now time to introduce a ban similar to the one on cigarettes, on products that harm our

Augmented reality to promote brands’ sustainability

Virtual and Augmented Reality To communicate Sustainability

How To Gain Your Power Back. The Toyota Advertising Challange

Report Common Good 2020

Report di Beneficio Comune 2019

Report Common Good 2019

Fast Fashion Greenwashing

Fast Fashion VS. Conscious Consumerism

Advertisers Against Harmful Products

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