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America is a Mass-Addiction SocietyRead More
America is a Mass-Addiction Society
Dr. Jeffrey D. Sachs explains (in Chapter 7 of the
Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions? Read More
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7 Persuasive Strategies Branded Entertainment Uses to Make People Buy
long term consumers audience clear goals transparency storytelling measurement expertise
different ways to view #toxicmasculinity
A campaign to revitalize an ancient payoff
Bad PR is Still Good PR
Trying to define manhood
What if the true target was the female one?
Riding social causes is the new black.
Don’t sweep the dirt under the carpet
Does this ‘cause related’ campaign will turn into a suicide in the market?
Introducing the Sustainable Development Goals Award
Since 2017, corporate organizations took the lead (VS. Non-Profit) in creating purposeful campaigns, both in terms of the absolute numbers and relative percentages. Since purposed brands are now becoming a more popular and rewarded part of society, this obliges others to “follow or die”. Staying in the dark with matters as important as sustainability or not knowing how to communicate their efforts are some of the reasons why consumers are now ‘shaming’ brands. In such a competitive market like the one we have today, in order to keep growing, brands must step-up and become more sustainable, turning social impact not as their path but as their goal.
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Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
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