Fast Fashion VS. Conscious Consumerism
Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in limited quantities creating a sense of urgency to purchase.
Eco-friendly watch groups and informed consumers continue to shed light on the fast fashion industry; an industry known for their pollution and waste and for a low control of their supply chain
As a result, many in the fast fashion industry are advertising new sustainability practices and green efforts. But is it true or simply greenwashing?