How To Gain Your Power Back. The Toyota Advertising Challange

Key historical players that are crucial to the sustainable growth of the automotive industry are Toyota, ...
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Fast Fashion VS. Conscious Consumerism

Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in l...
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Women Advertising Brands

Pomellato, an Italian jewelry house founded in 1967, is part of the French luxury giant Kering Group. It ...
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Cars’ Shocking Future. It’s All About Green

In 2015, the United States Environmental Protection Agency filed a lawsuit against Volkswagen AG for inst...
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Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?

Despite the positive intentions regarding the consumption of green, or sustainable, goods, there is a gap...
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Welcome To The H2H Era!

Danone, the French food giant, has decided to undergo the B Corp certification, which is a real challang...
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13 Solutions to Create Truthful Advertising and Retain the Consumer

It was estimated that advertising spending worldwide would surpass $560 billion in U.S. currency in 2019,...
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How to Become a Brand Activist. Tony’s Chocolonely example

Creating a movement through a brand is possible only when the people in the company, starting with the CE...
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From a Trademark to a Change Mark

The Cannes Lions Festival, the most important advertising festival in the world, Cannes Lions announces ...
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what is Cause Related Marketing 2.0?

When a company has difficulty in finding its ‘good side’ instead of purposeful communication, one of ...
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Gender Inequality Storytelling Through Photography and the Role of Brands

Stefano Stranges is a photographer from Turin who was born in 1978. In 2012, he attended the master class...
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different ways to view #toxicmasculinity

With its much-talked-about ad on #toxicmasculinity, Gillette is attempting to take its highly distinctive...
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