Fast Fashion VS. Conscious Consumerism
Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in limited quantities creating a sense of urgency to purchase.
Eco-friendly watch groups and informed consumers continue to shed light on the fast fashion industry; an industry known for their pollution and waste and for a low control of their supply chain
As a result, many in the fast fashion industry are advertising new sustainability practices and green efforts. But is it true or simply greenwashing?
What is Fast Fashion and Why is it a Problem?
America is a Mass-Addiction Society
Dr. Jeffrey D. Sachs explains (in Chapter 7 of the Addiction and Unhappiness Report in America) how originally, psychologists and public health specialists applied the concept of addiction mainly or exclusively to substances such as tobacco, alcohol, marijuana, opioids (both natural and synthetic), and other drugs. Recently, many psychologists have come to regard various behaviors as potential addictions as well; such addictive behaviors include gambling, social media, video games, shopping, unhealthy foods, exercise, extreme sports, and risky sexual behaviors, among others. Behaviors like these may become compulsive, with individuals pursuing them to excess, despite the awareness of their harmful nature to the individuals themselves or to those around them (including family and friends).
Shopping, Eating, Exercis
water as the new luxury
Diversity for Sustainability
Duomo
put it in the trash
Vive a lo organico!
Responsible Production and Consumption
8 out 10 of Consumers Expect That CEOs Share Their Own Vision
8 out 10 of consumers expect that CEOs share their own vision
CEOs have become new heros
CEOs are no longer perceived as chiefs but as leaders.
The essential role of the CEOs in assessing the sustainability of the company business is undeniable and is fundamental to its success
Patagonia is an great example of purpose brand
8 out 10 of Consumers Expect That CEOs Share Their Own Vision
"What would a caring family do in the face of a crisis? The answer came easily to me: family members would all make a little effort to prevent anyone from suffering a dramatic loss. "They needed to save $10 million, but Bob refused to fire anyone. So he devised a solution in which each employee, from the secretary to the CEO, had to take a 4-week unpaid vacation. But it was the way Bob announced the program that
Introducing the Sustainable Development Goals Award
Since 2017, corporate organizations took the lead (VS. Non-Profit) in creating purposeful campaigns, both in terms of the absolute numbers and relative percentages. Since purposed brands are now becoming a more popular and rewarded part of society, this obliges others to “follow or die”. Staying in the dark with matters as important as sustainability or not knowing how to communicate their efforts are some of the reasons why consumers are now ‘shaming’ brands. In such a competitive market like the one we have today, in order to keep growing, brands must step-up and become more sustainable, turning social impact not as their path but as their goal.
Introducing the Sustainable Development Goals Award
For companies that have values to share, communicating with an active and conscious target is a great resource and, also, a big challenge. That's probably why purposeful campaigns have recently become a trend in advertising and some global companies are promoters of "visions" or cultural movements distributed on large-scale platforms. Take for example