Fast Fashion VS. Conscious ConsumerismRead More
Fast Fashion VS. Conscious Consumerism
Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in limited quantities creating a sense of urgency to purchase.
Eco-friendly watch groups and informed consumers continue to shed light on the fast fashion industry; an industry known for their pollution and waste and for a low control of their supply chain
As a result, many in the fast fashion industry are advertising new sustainability practices and green efforts. But is it true or simply greenwashing?
What is Fast Fashion and Why is it a Problem?
Women Advertising BrandsRead More
Women Advertising Brands
Pomellato, an Italian jewelry house founded in 1967, is part of the French luxury giant Kering Group. It was the first company to introduce the philosophy of prêt-à-porter (ready-to-wear) to the world of jewelry.
Pomellato has invested in the sustainability and social responsibility of its products. In 2018, the brand reached 100% responsible gold and designed an entire collection, Nuvola, from 100% fairmined gold. Furthermore, it has partnered with Galdus Goldsmith Academy, creating programs, seminars, and apprenticeships for promising young local artisans in Milan..
In 2018 Pomellato has significantly accelerated its brand recognition with the expansion of both its digit
America is a Mass-Addiction SocietyRead More
America is a Mass-Addiction Society
Dr. Jeffrey D. Sachs explains (in Chapter 7 of the Addiction and Unhappiness Report in America) how originally, psychologists and public health specialists applied the concept of addiction mainly or exclusively to substances such as tobacco, alcohol, marijuana, opioids (both natural and synthetic), and other drugs. Recently, many psychologists have come to regard various behaviors as potential addictions as well; such addictive behaviors include gambling, social media, video games, shopping, unhealthy foods, exercise, extreme sports, and risky sexual behaviors, among others. Behaviors like these may become compulsive, with individuals pursuing them to excess, despite the awareness of their harmful nature to the individuals themselves or to those around them (including family and friends).
Shopping, Eating, Exercis
Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?Read More
Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?
Despite the positive intentions regarding the consumption of green, or sustainable, goods, there is a gap between intention and purchasing behavior. According to Nielsen research, western consumers in 2018 spent $128 billion on sustainable consumer goods ($125 billion in 2017) with 20% growth since 2014. Nielsen predicts that by 2021 this figure will reach $150 billion. One in two consumers in the United States say they are ready to change their consumer habits to reduce their impact on the environment; in particular, millennials are much more likely to be ready than baby boomers (75% against 34%). 80% of millennials say they are willing to pay more for products that declare their social responsibility and 90% are willing to pay more for those products that serve ingredients that are environmentally friendly.
Despite the encouraging data, products that can be considered sustainabl
IKEA Between Sustainability and Green SurveysRead More
IKEA Between Sustainability and Green Surveys
IKEA continues its commitment to the defense of the weakest people after the communication campaign against gender inequality and domestic violence in 2018. In February 2019, the company launched a campaign against cyberbullying and in May one tackling discrimination towards the LGBTQ community. In June its commitment was awarded at Cannes with a Grand Prix, Health & Wellbeing, thanks to the product innovation made by Mccann Tel Aviv aimed at improving the social impact of IKEA by making it accessible to people with disabilities. The "ThisAbles" campaign was carried out with the cooperation of multiple NGOs
water as the new luxuryRead More
water as the new luxury
Diversity for SustainabilityRead More
Diversity for Sustainability
put it in the trash. agenda 2030s goals are powerful, but may be difficult to achieve.Read More
put it in the trash. agenda 2030s goals are powerful, but may be difficult to achieve.
Responsible Production and ConsumptionRead More
Responsible Production and Consumption
Not Uniquely For Profit. Elena Grinta In Conversation With Giuseppe Morici.Read More
Not Uniquely For Profit. Elena Grinta In Conversation With Giuseppe Morici.
What follows is the 2nd part of the interview of Giuseppe Morici, Chief Executive Officer at Bolton Food, Author of Fare i manager rimanendo brave persone Istruzioni per evitare la fine del mondo (e delle aziende)
Elena Grinta I like the practical part of your book because actually you put some “dos” and some “don’ts” to actually help managers who wish to follow your way.
We were talking about don'ts, but you also put some dos. Sure, human first is one of the leitmotiv. So, do not forget where you come from and where you actually want to go, and be responsible towards the supply chain: this is another part of being human because you are dealing with humans not with machin
Doing Well By Doing Good. Elena Grinta in conversation with Giuseppe Morici.Read More
Doing Well By Doing Good. Elena Grinta in conversation with Giuseppe Morici.
What follows is the first part of the interview with Giuseppe Morici, Chief Executive Officer at Bolton Food, Author of Fare i manager rimanendo brave persone Istruzioni per evitare la fine del mondo (e delle aziende)
Elena Grinta You published a second book after the huge success of the first one “Doing Marketing and still remaining a good person”. Why is it so important to underline that doing marketing and management is not the opposite of doing good?
Giuseppe Morici Brands and companies have understood that people of this generation, or one/two generations before this one, they want to look through the glass box brands. I am personally passionate about so