The Technological Push.
07 April 2020

While Big Tech’s misdeeds are still apparent, their actual deeds now matter more to us. We’re using Facebook to comfort ourselves while physically bunkered and social distancing. Google is being conscripted as the potential hub of one of our greatest needs—Covid-19 testing. Our personal supply chain—literally the only way many of us are getting food and vital supplies—is Amazon Who knew the techlash was susceptible to a virus? STEVEN LEVY 03.20.2020 WIREDIn times like this, under the siege of COVID-19, everything we do is exclusively online. We need digital tools to shop, work, exercise, learn, and stay in touch with friends and family. Online technologies have always been telling us that they will save us, and now, in this difficult time, their prophecy comes true. The great question facing our world right now is this: Is the image of technological rescuers, delivered through their own advertising campaigns, as “good” as they claim to be?
Technology has always helped to take care of our loved ones
It takes care through child learning, mindfulness, and relationships as this Mashable native advertising film. for Amazon, where psychotherapist Elizabeth Winkler explains that technology is a “way to nurture relationships.” Elsewhere, the protagonist of this commercial assists in care for the elderly with the help of Alexa. In times of COVID, charitable messages have been shared across all product categories, and BigG does not to miss the opportunity .Technology always improves our performance
It saves time, catalyzes creativity, and optimizes the efforts of individual members of a team. Performance is enhanced by using different devices in unison (from Apple in this case) and our dreams come true with the ease of portable devices (Samsung this time).Technology has always connected and united us.
It helps people understand each other at different levels: friendship, religion, love … as shown by Google Translate in the 2019 Super Bowl commercial. Even during social distancing, thanks to Facebook we have the opportunity to be interconnected and not to remain isolated from loved ones “Technology has always made us have fun.
Thanks to Microsoft disabled children can play video games with their peers. If, on the other hand, it is our ‘normalcy’ that bores us, Netflix can make us feel immersed in another world, much more exciting and frenetic. With the spread of the epidemic, the traffic of video game sites has had a surge: Twitch, the leading site for streaming games, has recorded a 20% increase. After all, when Twitch launched their first ad campaign last fall, it was stated “You’re already one of us”. I now don’t know whether to read as a prophecy or a threat.
Everyone Needs Rest in the Middle of a Storm
The dilemma is not whether or not these companies should innovate and be part of Human Progress. The point is that they lied in their empathetic, exciting, moving commercials. They show us their support in this period when national health services are collapsing, but for example they are not paying taxes in our country, depriving us of the resources to feed Public Health. Advertisers should honestly represent their efforts, giving greater emphasis to the results achieved, rather than the bombastic and unattainable goals they give themselves. READ ALSO: Challenging IT. Does Technology Make Us More Alone?Popular articles
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