Real Is Better. Virtual and Augmented Reality To communicate Sustainability

Virtual Reality (VR) is a trend to grow in the future:  the market is still small, b
Read More

How To Gain Your Power Back. The Toyota Advertising Challange

Key historical players that are crucial to the sustainable growth of the automotive industry are To
Read More

Fast Fashion Greenwashing

Eco-friendly. Organic. Natural. Green. These terms are often used to advertise a company’s sustai
Read More

Fast Fashion VS. Conscious Consumerism

Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produce
Read More

The Technological Push.

We need technology. This is what Big Tech Companies have been telling us continuously for years: w
Read More

Expert Interview: Mr. Goodvertising

Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the te
Read More
  • Report Common Good 2019

    On the occasion of the second anniversary of the birth of EG medi

    Read More

  • Communication For Good. 2019 Italy Trends

    The research conducted by The Easy Way and EG Media shows a growth in the fre

    Read More

  • There’s no room for gender inequality at IKEA

    When we first hear of IKEA the main image that comes to our heads is of a huge global comp

    Read More

Cannes Lions Branded Entertainment 2017


Only 5 years ago the 'Branded Content & Entertainment' was a category of the festival

Chiquita using Augmented reality to promote brands’ sustainability


In 2018 Chiquita Brands International partnered with Shazam (Appl