Augmented reality to promote brands’ sustainability

In 2018 Chiquita Brands International partnered with Shazam (Apple), to promote the brands' sustainabilit...
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Virtual and Augmented Reality To communicate Sustainability

Virtual and Augmented Reality is a trend to grow in the future:  the market is still small, but...
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How To Gain Your Power Back. The Toyota Advertising Challange

Key historical players that are crucial to the sustainable growth of the automotive industry are Toyota, ...
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Fast Fashion Greenwashing

Eco-friendly. Organic. Natural. Green. These terms are often used to advertise a company’s sustainable ...
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Fast Fashion VS. Conscious Consumerism

Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in l...
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The Technological Push.

We need technology. This is what Big Tech Companies have been telling us continuously for years: we need...
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Expert Interview: Mr. Goodvertising

Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goo...
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Women Advertising Brands

Pomellato, an Italian jewelry house founded in 1967, is part of the French luxury giant Kering Group. It ...
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Does Technology make us more alone?

Thanks to the enormous marketing efforts put in place, the technology sector is desperately trying to cre...
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NOW. Or The Time Of Opportunities

I will not go into the discourse of opportunities from an economic point of view, I will not cite ' the b...
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Espresso Expressing CSR

Coffee is the second most sought-after commodity in the world, and in 2018 the industry had an export val...
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Cars’ Shocking Future. It’s All About Green

In 2015, the United States Environmental Protection Agency filed a lawsuit against Volkswagen AG for inst...
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  • Report Common Good 2020

    Abbiamo pubblicato la Relazione annuale di Beneficio Comune 2020 La relazione è il documento che ogni...

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  • Report Common Good 2019

    On the occasion of the second anniversary of the birth of EG media SB, we have published the Annual Repor...

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  • Communication For Good. 2019 Italy Trends

    The research conducted by The Easy Way and EG Media shows a growth in the frequency of issues relate...

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Cannes Lions Branded Entertainment 2017

E-Magazine

Only 5 years ago the 'Branded Content & Entertainment' was a category of the festival of Creativity, ...

Augmented reality to promote brands’ sustainability

Trends

In 2018 Chiquita Brands International partnered with Shazam (Apple), to promote the brands' sustainabilit...