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Real Is Better. Virtual and Augmented Reality To communicate Sustainability

Virtual Reality (VR) is a trend to grow in the future:  the market is still small, b
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How To Gain Your Power Back. The Toyota Advertising Challange

Key historical players that are crucial to the sustainable growth of the automotive industry are To
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Fast Fashion Greenwashing

Eco-friendly. Organic. Natural. Green. These terms are often used to advertise a company’s sustai
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Fast Fashion VS. Conscious Consumerism

Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produce
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The Technological Push.

We need technology. This is what Big Tech Companies have been telling us continuously for years: w
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Expert Interview: Mr. Goodvertising

Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the te
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  • Report Common Good 2019

    On the occasion of the second anniversary of the birth of EG medi

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  • Communication For Good. 2019 Italy Trends

    The research conducted by The Easy Way and EG Media shows a growth in the fre

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  • There’s no room for gender inequality at IKEA

    When we first hear of IKEA the main image that comes to our heads is of a huge global comp

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Cannes Lions Branded Entertainment 2017

E-Magazine

Only 5 years ago the 'Branded Content & Entertainment' was a category of the festival

Chiquita using Augmented reality to promote brands’ sustainability

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In 2018 Chiquita Brands International partnered with Shazam (Appl