Month: April 2025

illy
Tag: illy

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Espresso Expressing CSR

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Espresso Expressing CSR

Coffee is the second most sought-after commodity in the world, and in 2018 the industry had an export value of around US $20 billion––and that number is only expected to rise. The coffee machine market is also expected to experience incredible growth over the next few years. Currently it’s estimated that the industry will reach US $7.59 billion.

Drip filters currently dominate the coffee machine market, but capsule machines are actually expected to achieve the highest compound annual growth rate (CAGR) of any of the four machines, and espresso machines are also expected to become more popular as well.

Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Edmondo De Amicis 53, 20123 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
modern slavery
Tag: modern slavery

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Augmented reality to promote brands’ sustainability

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Augmented reality to promote brands’ sustainability

In 2018 Chiquita Brands International partnered with Shazam (Apple), to promote the brands’ sustainability efforts: by scanning the code on the blue Chiquita logo, customers were able to unlock 360° videos to follow the journey of their banana from Chiquita farms in Latin America to their kitchen tables.

https://vimeo.com/299202994

Chiquita’s Behind The Blue Sticker VR Project
Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Edmondo De Amicis 53, 20123 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315
Manifesto

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
starbucks
Tag: starbucks

Home

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Espresso Expressing CSR

Read More

Espresso Expressing CSR

Coffee is the second most sought-after commodity in the world, and in 2018 the industry had an export value of around US $20 billion––and that number is only expected to rise. The coffee machine market is also expected to experience incredible growth over the next few years. Currently it’s estimated that the industry will reach US $7.59 billion.

Drip filters currently dominate the coffee machine market, but capsule machines are actually expected to achieve the highest compound annual growth rate (CAGR) of any of the four machines, and espresso machines are also expected to become more popular as well.

Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Edmondo De Amicis 53, 20123 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
cause related campaign
Tag: cause related campaign

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Fast Fashion VS. Conscious Consumerism

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Fast Fashion VS. Conscious Consumerism

Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in limited quantities creating a sense of urgency to purchase.

Eco-friendly watch groups and informed consumers continue to shed light on the fast fashion industry; an industry known for their pollution and waste and for a low control of their supply chain

As a result, many in the fast fashion industry are advertising new sustainability practices and green efforts. But is it true or simply greenwashing?

What is Fast Fashion and Why is it a Problem?

Merriam-Webster

Women Advertising Brands

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Women Advertising Brands

Pomellato, an Italian jewelry house founded in 1967, is part of the French luxury giant Kering Group. It was the first company to introduce the philosophy of prêt-à-porter (ready-to-wear) to the world of jewelry.

Pomellato has invested in the sustainability and social responsibility of its products. In 2018, the brand reached 100% responsible gold and designed an entire collection, Nuvola, from 100% fairmined gold. Furthermore, it has partnered with Galdus Goldsmith Academy, creating programs, seminars, and apprenticeships for promising young local artisans in Milan..

In 2018 Pomellato has significantly accelerated its brand recognition with the expansion of both its digit

America is a Mass-Addiction Society

Read More

America is a Mass-Addiction Society

Dr. Jeffrey D. Sachs explains (in Chapter 7 of the Addiction and Unhappiness Report in America) how originally, psychologists and public health specialists applied the concept of addiction mainly or exclusively to substances such as tobacco, alcohol, marijuana, opioids (both natural and synthetic), and other drugs. Recently, many psychologists have come to regard various behaviors as potential addictions as well; such addictive behaviors include gambling, social media, video games, shopping, unhealthy foods, exercise, extreme sports, and risky sexual behaviors, among others. Behaviors like these may become compulsive, with individuals pursuing them to excess, despite the awareness of their harmful nature to the individuals themselves or to those around them (including family and friends).

Shopping, Eating, Exercis

Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?

Read More

Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?

Despite the positive intentions regarding the consumption of green, or sustainable, goods, there is a gap between intention and purchasing behavior. According to Nielsen research, western consumers in 2018 spent $128 billion on sustainable consumer goods ($125 billion in 2017) with 20% growth since 2014. Nielsen predicts that by 2021 this figure will reach $150 billion. One in two consumers in the United States say they are ready to change their consumer habits to reduce their impact on the environment; in particular, millennials are much more likely to be ready than baby boomers (75% against 34%). 80% of millennials say they are willing to pay more for products that declare their social responsibility and 90% are willing to pay more for those products that serve ingredients that are environmentally friendly.

Despite the encouraging data, products that can be considered sustainabl

IKEA Between Sustainability and Green Surveys

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IKEA Between Sustainability and Green Surveys

IKEA continues its commitment to the defense of the weakest people after the communication campaign against gender inequality and domestic violence in 2018. In February 2019, the company launched a campaign against cyberbullying and in May one tackling discrimination towards the LGBTQ community. In June its commitment was awarded at Cannes with a Grand Prix, Health & Wellbeing, thanks to the product innovation made by Mccann Tel Aviv aimed at improving the social impact of IKEA by making it accessible to people with disabilities. The “ThisAbles” campaign was carried out with the cooperation of multiple NGOs

different ways to view #toxicmasculinity

A campaign to revitalize an ancient payoff
Bad PR is Still Good PR

Trying to define manhood
What if the true target was the female one?
Riding social causes is the new black.
Don’t sweep the dirt under the carpet
Does this ‘cause related’ campaign will turn into a suicide in the market?

Read More

different ways to view #toxicmasculinity

With its much-talked-about ad on #toxicmasculinity, Gillette is attempting to take its highly distinctive slogan “The Best a Man Can Get” and revitalize it for a new era. https://youtu.be/bM0hK5-WACo
A Campaign to Revitalize an Ancient Payoff
Gilette’s new campaign thoughtfully and critically examines what “The Best a Man Can Get,” the brand’s iconic tagline, means today. It’s a must watch, according to Arianna Huffington Founder and CEO at Thrive Global. It’s similar to what Nike did for its ‘Just Do It’ tagline when it came out with the award-winning Colin Kaepernick ‘Dream Crazy’ campaign https://youtu.be/hma84vd7mwg “But the difference between Nike and Gillette is as glaring as that between night and day. Nike used the authenticity of Kaepernick, the pathos in his voice and the positivity of his message to

Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Edmondo De Amicis 53, 20123 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
google
Tag: google

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The Technological Push.

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The Technological Push.

We need technology. This is what Big Tech Companies have been telling us continuously for years: we need it. Of course, the image of the FAAMG (Facebook, Apple, Amazon, Microsoft and Google) has recently suffered some blows, but who could have imagined that the “techlash” would be solved by a virus

While Big Tech’s misdeeds are still apparent, their actual deeds now matter more to us. We’re using Facebook to comfort ourselves while physically bunkered and social distancing. Google is being conscripted as the potential hub of one of our greatest needs—Covid-19 testing. Our personal supply chain

Does Technology make us more alone?

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Does Technology make us more alone?

Thanks to the enormous marketing efforts put in place, the technology sector is desperately trying to create unconditional trust in consumers, and in times like this, under the siege of COVID-19, everything we do is exclusively online. However we should never forget the impact that this industry has on our Lives, those of any Human on Earth, and on our Planet.

Is Our Technology Green?

Overall, the Internet’s carbon emissions are

Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Edmondo De Amicis 53, 20123 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
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Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Sardegna 32, 20146 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
impact
Tag: impact

Home

/
Fast Fashion VS. Conscious Consumerism

Read More

Fast Fashion VS. Conscious Consumerism

Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in limited quantities creating a sense of urgency to purchase.

Eco-friendly watch groups and informed consumers continue to shed light on the fast fashion industry; an industry known for their pollution and waste and for a low control of their supply chain

As a result, many in the fast fashion industry are advertising new sustainability practices and green efforts. But is it true or simply greenwashing?

What is Fast Fashion and Why is it a Problem?

Merriam-Webster

Women Advertising Brands

Read More

Women Advertising Brands

Pomellato, an Italian jewelry house founded in 1967, is part of the French luxury giant Kering Group. It was the first company to introduce the philosophy of prêt-à-porter (ready-to-wear) to the world of jewelry.

Pomellato has invested in the sustainability and social responsibility of its products. In 2018, the brand reached 100% responsible gold and designed an entire collection, Nuvola, from 100% fairmined gold. Furthermore, it has partnered with Galdus Goldsmith Academy, creating programs, seminars, and apprenticeships for promising young local artisans in Milan..

In 2018 Pomellato has significantly accelerated its brand recognition with the expansion of both its digit

America is a Mass-Addiction Society

Read More

America is a Mass-Addiction Society

Dr. Jeffrey D. Sachs explains (in Chapter 7 of the Addiction and Unhappiness Report in America) how originally, psychologists and public health specialists applied the concept of addiction mainly or exclusively to substances such as tobacco, alcohol, marijuana, opioids (both natural and synthetic), and other drugs. Recently, many psychologists have come to regard various behaviors as potential addictions as well; such addictive behaviors include gambling, social media, video games, shopping, unhealthy foods, exercise, extreme sports, and risky sexual behaviors, among others. Behaviors like these may become compulsive, with individuals pursuing them to excess, despite the awareness of their harmful nature to the individuals themselves or to those around them (including family and friends).

Shopping, Eating, Exercis

Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?

Read More

Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?

Despite the positive intentions regarding the consumption of green, or sustainable, goods, there is a gap between intention and purchasing behavior. According to Nielsen research, western consumers in 2018 spent $128 billion on sustainable consumer goods ($125 billion in 2017) with 20% growth since 2014. Nielsen predicts that by 2021 this figure will reach $150 billion. One in two consumers in the United States say they are ready to change their consumer habits to reduce their impact on the environment; in particular, millennials are much more likely to be ready than baby boomers (75% against 34%). 80% of millennials say they are willing to pay more for products that declare their social responsibility and 90% are willing to pay more for those products that serve ingredients that are environmentally friendly.

Despite the encouraging data, products that can be considered sustainabl

IKEA Between Sustainability and Green Surveys

Read More

IKEA Between Sustainability and Green Surveys

IKEA continues its commitment to the defense of the weakest people after the communication campaign against gender inequality and domestic violence in 2018. In February 2019, the company launched a campaign against cyberbullying and in May one tackling discrimination towards the LGBTQ community. In June its commitment was awarded at Cannes with a Grand Prix, Health & Wellbeing, thanks to the product innovation made by Mccann Tel Aviv aimed at improving the social impact of IKEA by making it accessible to people with disabilities. The “ThisAbles” campaign was carried out with the cooperation of multiple NGOs

Gender Inequality Storytelling Through Photography and the Role of Brands

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Gender Inequality Storytelling Through Photography and the Role of Brands

Stefano Stranges is a photographer from Turin who was born in 1978. In 2012, he attended the master class of the Magnum agency focused on reportage photography with particular interest in social projects. In one of his exhibitions called “Le bambine salvate,” Stranges was able to help raise awareness of the gender inequality problem in India by showing the lives of Indian girls. Some of the problems he shed light on included violence against women, forced marriages, rape, and general discrimination. Stranges has visited the villages where most of them come from and portrayed intimate, dramatic, and unexpectedly joyful moments. “My projects and my work start with the social and sociological approach and are determined by the empathy between my subject and me.” His photos are not posed. On the contrary, he portrays the typical day of an Indian girl at her house. In all of them you see young teenagers taking care of two or three children in their homes while their husb

7 Persuasive Strategies in Branded Entertainment to Make People Buy

long term consumers audience clear goals transparency storytelling measurement expertise

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7 Persuasive Strategies in Branded Entertainment to Make People Buy

To be more effective, brands are using different forms of persuasive communication, including the so-called “branded content and entertainment strategy,” which bypasses the different reactions a consumer may have when confronted with the request to interact with a brand’s content. Here are some principles from some of the most talked about examples of this new form of communication:
1 . It’s a long term strategy
Branded entertainment is a strategy for building brand identity, so it is usually pursued in the medium to long term.
2. One clear goal: sell
The strategy is always in line with the needs of the company.
3. It turns audiences into consumers
Branded entertainment is a marketing tool for building the relationship between consumer and brand. Its active function is to strengthen or change consumer behavior.
4. Transparency?
The goal is to get consumers to willingly accept the presence of the brand in new spaces (TV programs, newspaper article, et

different ways to view #toxicmasculinity

A campaign to revitalize an ancient payoff
Bad PR is Still Good PR

Trying to define manhood
What if the true target was the female one?
Riding social causes is the new black.
Don’t sweep the dirt under the carpet
Does this ‘cause related’ campaign will turn into a suicide in the market?

Read More

different ways to view #toxicmasculinity

With its much-talked-about ad on #toxicmasculinity, Gillette is attempting to take its highly distinctive slogan “The Best a Man Can Get” and revitalize it for a new era. https://youtu.be/bM0hK5-WACo
A Campaign to Revitalize an Ancient Payoff
Gilette’s new campaign thoughtfully and critically examines what “The Best a Man Can Get,” the brand’s iconic tagline, means today. It’s a must watch, according to Arianna Huffington Founder and CEO at Thrive Global. It’s similar to what Nike did for its ‘Just Do It’ tagline when it came out with the award-winning Colin Kaepernick ‘Dream Crazy’ campaign https://youtu.be/hma84vd7mwg “But the difference between Nike and Gillette is as glaring as that between night and day. Nike used the authenticity of Kaepernick, the pathos in his voice and the positivity of his message to

Introducing the Sustainable Development Goals Award

Since 2017, corporate organizations took the lead (VS. Non-Profit) in creating purposeful campaigns, both in terms of the absolute numbers and relative percentages. Since purposed brands are now becoming a more popular and rewarded part of society, this obliges others to “follow or die”. Staying in the dark with matters as important as sustainability or not knowing how to communicate their efforts are some of the reasons why consumers are now ‘shaming’ brands. In such a competitive market like the one we have today, in order to keep growing, brands must step-up and become more sustainable, turning social impact not as their path but as their goal.

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Introducing the Sustainable Development Goals Award

If you have been following my activity within the last 5 years, you have probably already heard me discuss how brand storytelling and branded content & entertainment are essential for engaging with end-users. You probably also know that BC&E effectiveness has much more to do with brand values than sales or lead generation. RELATED CONTENT: Branded Entertainment: How Does It Work?
For companies that have values to share, communicating with an active and conscious target is a great resource and, also, a big challenge. That’s probably why purposeful campaigns have recently become a trend in advertising and some global companies are promoters of “visions” or cultural movements distributed on large-scale platforms. Take for example

Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Edmondo De Amicis 53, 20123 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
microsoft
Tag: microsoft

Home

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The Technological Push.

Read More

The Technological Push.

We need technology. This is what Big Tech Companies have been telling us continuously for years: we need it. Of course, the image of the FAAMG (Facebook, Apple, Amazon, Microsoft and Google) has recently suffered some blows, but who could have imagined that the “techlash” would be solved by a virus

While Big Tech’s misdeeds are still apparent, their actual deeds now matter more to us. We’re using Facebook to comfort ourselves while physically bunkered and social distancing. Google is being conscripted as the potential hub of one of our greatest needs—Covid-19 testing. Our personal supply chain

Does Technology make us more alone?

Read More

Does Technology make us more alone?

Thanks to the enormous marketing efforts put in place, the technology sector is desperately trying to create unconditional trust in consumers, and in times like this, under the siege of COVID-19, everything we do is exclusively online. However we should never forget the impact that this industry has on our Lives, those of any Human on Earth, and on our Planet.

Is Our Technology Green?

Overall, the Internet’s carbon emissions are

Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Edmondo De Amicis 53, 20123 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
Facebook
Tag: Facebook

Home

/
The Technological Push.

Read More

The Technological Push.

We need technology. This is what Big Tech Companies have been telling us continuously for years: we need it. Of course, the image of the FAAMG (Facebook, Apple, Amazon, Microsoft and Google) has recently suffered some blows, but who could have imagined that the “techlash” would be solved by a virus

While Big Tech’s misdeeds are still apparent, their actual deeds now matter more to us. We’re using Facebook to comfort ourselves while physically bunkered and social distancing. Google is being conscripted as the potential hub of one of our greatest needs—Covid-19 testing. Our personal supply chain
Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Edmondo De Amicis 53, 20123 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315
Manifesto

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
Stella Artois
Tag: Stella Artois

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/
Augmented reality to promote brands’ sustainability

Read More

Augmented reality to promote brands’ sustainability

In 2018 Chiquita Brands International partnered with Shazam (Apple), to promote the brands’ sustainability efforts: by scanning the code on the blue Chiquita logo, customers were able to unlock 360° videos to follow the journey of their banana from Chiquita farms in Latin America to their kitchen tables.

https://vimeo.com/299202994

Chiquita’s Behind The Blue Sticker VR Project
Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Edmondo De Amicis 53, 20123 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315
Manifesto

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025