Month: April 2025

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Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Sardegna 32, 20146 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315
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April 9, 2025
Purpose Brands

April 9, 2025
Conscious Consumerism
Tag: Conscious Consumerism

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How To Gain Your Power Back. The Toyota Advertising Challange

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How To Gain Your Power Back. The Toyota Advertising Challange

Key historical players that are crucial to the sustainable growth of the automotive industry are Toyota, Honda, and Volkswagen. With each company estimated worth in the billions they are considered to be in the ranking of the top twelve car companies. However,it’s Toyota who produced the top selling hybrid model in history: the Prius.Toyota has always been a forerunner in the sustainability game within the car industry; it released the Prius 20 years ago, which revolutionized the car industry and brought sustainability within it to the conversation. The Prius “was the world’s first mass-produced petrol-electric hybrid vehicle” (Toyota 2015). The Prius made the possibility of more sustainable cars a reality.

How hybrid vehicles are perceived

Fast Fashion VS. Conscious Consumerism

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Fast Fashion VS. Conscious Consumerism

Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in limited quantities creating a sense of urgency to purchase.

Eco-friendly watch groups and informed consumers continue to shed light on the fast fashion industry; an industry known for their pollution and waste and for a low control of their supply chain

As a result, many in the fast fashion industry are advertising new sustainability practices and green efforts. But is it true or simply greenwashing?

What is Fast Fashion and Why is it a Problem?

Merriam-Webster

America is a Mass-Addiction Society

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America is a Mass-Addiction Society

Dr. Jeffrey D. Sachs explains (in Chapter 7 of the Addiction and Unhappiness Report in America) how originally, psychologists and public health specialists applied the concept of addiction mainly or exclusively to substances such as tobacco, alcohol, marijuana, opioids (both natural and synthetic), and other drugs. Recently, many psychologists have come to regard various behaviors as potential addictions as well; such addictive behaviors include gambling, social media, video games, shopping, unhealthy foods, exercise, extreme sports, and risky sexual behaviors, among others. Behaviors like these may become compulsive, with individuals pursuing them to excess, despite the awareness of their harmful nature to the individuals themselves or to those around them (including family and friends).

Shopping, Eating, Exercis

Cars’ Shocking Future. It’s All About Green

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Cars’ Shocking Future. It’s All About Green

In 2015, the United States Environmental Protection Agency filed a lawsuit against Volkswagen AG for installing a “defeat device” that allowed hundreds of thousands of the company’s vehicles to cheat Clean Air Act emissions standards. Over a year after the company agreed to pay $4.3 billion in penalties, Volkswagen was sued once again for cheating emissions regulations, this time by the German government for around $1.8 billion.

With so much negative press, Volkswagen had to innovate quickly to remain competitive globally and saw electrification as the way forward. In November 2019, Volkswagen CEO Herbert Diess announced that the company is going to invest around <

Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?

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Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?

Despite the positive intentions regarding the consumption of green, or sustainable, goods, there is a gap between intention and purchasing behavior. According to Nielsen research, western consumers in 2018 spent $128 billion on sustainable consumer goods ($125 billion in 2017) with 20% growth since 2014. Nielsen predicts that by 2021 this figure will reach $150 billion. One in two consumers in the United States say they are ready to change their consumer habits to reduce their impact on the environment; in particular, millennials are much more likely to be ready than baby boomers (75% against 34%). 80% of millennials say they are willing to pay more for products that declare their social responsibility and 90% are willing to pay more for those products that serve ingredients that are environmentally friendly.

Despite the encouraging data, products that can be considered sustainabl

IKEA Between Sustainability and Green Surveys

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IKEA Between Sustainability and Green Surveys

IKEA continues its commitment to the defense of the weakest people after the communication campaign against gender inequality and domestic violence in 2018. In February 2019, the company launched a campaign against cyberbullying and in May one tackling discrimination towards the LGBTQ community. In June its commitment was awarded at Cannes with a Grand Prix, Health & Wellbeing, thanks to the product innovation made by Mccann Tel Aviv aimed at improving the social impact of IKEA by making it accessible to people with disabilities. The “ThisAbles” campaign was carried out with the cooperation of multiple NGOs

Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Sardegna 32, 20146 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
csr
Tag: csr

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Chiquita using Augmented reality to promote brands’ sustainability

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Chiquita using Augmented reality to promote brands’ sustainability

In 2018 Chiquita Brands International partnered with Shazam (Appl

Real Is Better. Virtual and Augmented Reality To communicate Sustainability

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Real Is Better. Virtual and Augmented Reality To communicate Sustainability

Virtual Reality (VR) is a trend to grow in the future:&

How to Become a Brand Activist.

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How to Become a Brand Activist.

Creating a movement through a brand is possible only when the peo

Culture Jamming or Brand Jam? Lacoste Animals’ Logos as Greenwashing

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Culture Jamming or Brand Jam? Lacoste Animals’ Logos as Greenwashing

Since the boom of textile production in France in the 17^th
Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Sardegna 32, 20146 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315
Manifesto

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
purposewashing
Tag: purposewashing

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How To Gain Your Power Back. The Toyota Advertising Challange

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How To Gain Your Power Back. The Toyota Advertising Challange

Key historical players that are crucial to the sustainable growth of the automotive industry are Toyota, Honda, and Volkswagen. With each company estimated worth in the billions they are considered to be in the ranking of the top twelve car companies. However,it’s Toyota who produced the top selling hybrid model in history: the Prius.Toyota has always been a forerunner in the sustainability game within the car industry; it released the Prius 20 years ago, which revolutionized the car industry and brought sustainability within it to the conversation. The Prius “was the world’s first mass-produced petrol-electric hybrid vehicle” (Toyota 2015). The Prius made the possibility of more sustainable cars a reality.

How hybrid vehicles are perceived

Cars’ Shocking Future. It’s All About Green

Read More

Cars’ Shocking Future. It’s All About Green

In 2015, the United States Environmental Protection Agency filed a lawsuit against Volkswagen AG for installing a “defeat device” that allowed hundreds of thousands of the company’s vehicles to cheat Clean Air Act emissions standards. Over a year after the company agreed to pay $4.3 billion in penalties, Volkswagen was sued once again for cheating emissions regulations, this time by the German government for around $1.8 billion.

With so much negative press, Volkswagen had to innovate quickly to remain competitive globally and saw electrification as the way forward. In November 2019, Volkswagen CEO Herbert Diess announced that the company is going to invest around <

13 Solutions to Create Truthful Advertising and Retain the Consumer

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13 Solutions to Create Truthful Advertising and Retain the Consumer

It was estimated that advertising spending worldwide would surpass $560 billion in U.S. currency in 2019, representing a growth of roughly 4% compared with the previous year. The actual amount of money spent sits around $592 billion, exceeding the estimate by over $30 billion, according to Dentsu Aegis Network’s January 2020 Forecast, the actual figures exceeded the estimate. “Purposeful communication” is from a 2017 marketing trend: that year almost half of the Cannes Lions Festival awards were handed out to purpose-driven campaigns as opposed to 29% in the previous four years (source: Dentsu Aegis). This trend was confirmed in 2018 (15 of 27). And 2019 was a BOOM: purpose was at the core in Talks and Works, often as an empty buzzword and sometimes as an actual driver of change. For companies, communicating their values through ‘purposeful’ campaigns is a great opportunity but also a great challenge in a climate of distrust, where 6 out

Gender Inequality Storytelling Through Photography and the Role of Brands

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Gender Inequality Storytelling Through Photography and the Role of Brands

Stefano Stranges is a photographer from Turin who was born in 1978. In 2012, he attended the master class of the Magnum agency focused on reportage photography with particular interest in social projects. In one of his exhibitions called “Le bambine salvate,” Stranges was able to help raise awareness of the gender inequality problem in India by showing the lives of Indian girls. Some of the problems he shed light on included violence against women, forced marriages, rape, and general discrimination. Stranges has visited the villages where most of them come from and portrayed intimate, dramatic, and unexpectedly joyful moments. “My projects and my work start with the social and sociological approach and are determined by the empathy between my subject and me.” His photos are not posed. On the contrary, he portrays the typical day of an Indian girl at her house. In all of them you see young teenagers taking care of two or three children in their homes while their husb

Advertisers Against Harmful Products

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Advertisers Against Harmful Products

“By being production-heavy, or CO2-intensive, or non-reusable or non-recyclable, many of the products we’re paid to promote have an irrefutably negative effect on the environment. When an ad sells another one of these products, it advances its client’s profitability, but also harms the prospects of humanity. Which brings us to an extremely inconvenient truth for our industry that wasn’t raised at Cannes – in fact, I’m not sure I’ve seen it raised anywhere: that products like these shouldn’t be allowed to advertise.”
In a recent article in the Creative Review, Naresh Ramchandani, a leading influential creative copywriter, asked the entire industry whether it is now time to introduce a ban similar to the one on cigarettes, on products that harm our
Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Sardegna 32, 20146 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315
Manifesto

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April 9, 2025
reputation laundering
Tag: reputation laundering

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The Technological Push.

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The Technological Push.

We need technology. This is what Big Tech Companies have been telling us continuously for years: we need it. Of course, the image of the FAAMG (Facebook, Apple, Amazon, Microsoft and Google) has recently suffered some blows, but who could have imagined that the “techlash” would be solved by a virus

While Big Tech’s misdeeds are still apparent, their actual deeds now matter more to us. We’re using Facebook to comfort ourselves while physically bunkered and social distancing. Google is being conscripted as the potential hub of one of our greatest needs—Covid-19 testing. Our personal supply chain

Reputation Laundering? Whirlpool Working Towards A Better Future

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Reputation Laundering? Whirlpool Working Towards A Better Future

Whirlpool, a home appliance american company, has joined the trend like many other companies, of giving back. Whirlpool since 2014 started a new philanthropy project that focuses on the improvement of kids . According to Ketchum, millions of U.S. children are less likely to graduate due to chronic absenteeism. One of the reasons is that 1 in 5 children struggle to get access to clean clothes — and school children wearing dirty clothes often report being bullied and stigmatized.

Upon these insights, Whirlpool decided to set out on a journey to see how something as simple as clean laundry could affect school attendance rates .

With Ketchum and DigitasLBi Whirlpool launched the “Care Counts” program and installed washers and dryers in pilot schools.

Philanthropy Or Reputation Laundering?

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Philanthropy Or Reputation Laundering?

Philanthropy, CSR, and purposeful communication have at least one goal in common: to do well by consumers who, directly or indirectly, are being addressed. But is it always so? Through the analysis of the communication that the companies Purdue Pharma, British Petroleum have adopted, we will try to understand whether there is a virtual limit beyond which not only the “purposeful” campaigns (guided by a “high” purpose’) are no longer effective for companies that adopt them but whether they are also potentially harmful to consumers. In 2018 the Guggenheim Museum in Manhattan, New York, was at the center of a protest against its financing by the Sackler family, the head of Purdue Pharma, which markets OxyContin. A few days afterwards, Columbia University and the University of Washington, which have both received donations from the Sacklers in the past, announced that they will no longer accept grants from the family. Wh

Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Sardegna 32, 20146 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
April 9, 2025
Technology
Tag: Technology

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Chiquita using Augmented reality to promote brands’ sustainability

Read More

Chiquita using Augmented reality to promote brands’ sustainability

In 2018 Chiquita Brands International partnered with Shazam (Appl

Real Is Better. Virtual and Augmented Reality To communicate Sustainability

Read More

Real Is Better. Virtual and Augmented Reality To communicate Sustainability

Virtual Reality (VR) is a trend to grow in the future:&
Copyright 2020©EG Media Sb S.r.l. Tutti i diritti sono riservati | Per la pubblicità: EG Media Sb S.r.l.

Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Sardegna 32, 20146 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315
Manifesto

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April 9, 2025
glossary
glossary

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Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Sardegna 32, 20146 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315
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April 9, 2025
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Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Sardegna 32, 20146 Milano | Capitale sociale: Euro 20.000,00
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April 9, 2025
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Testata registrata presso il tribunale di Milano al Numero di ruolo del registro di volontaria giurisdizione RG. 11797/2018 Direttore responsabile: Maurizio Ermisino
EG Media Sb S.r.l. Sede legale: via Sardegna 32, 20146 Milano | Capitale sociale: Euro 20.000,00
Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.10399270965 | R.E.A. di Milano:2528315
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April 9, 2025