Month: April 2025

  • glossary

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  • advertising

    From a Trademark to a Change Mark

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    7 Persuasive Strategies Branded Entertainment Uses to Make People Buy

    long term consumers audience clear goals transparency storytelling measurement expertise

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    different ways to view #toxicmasculinity

    A campaign to revitalize an ancient payoff
    Bad PR is Still Good PR

    Trying to define manhood
    What if the true target was the female one?
    Riding social causes is the new black.
    Don’t sweep the dirt under the carpet
    Does this ‘cause related’ campaign will turn into a suicide in the market?

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    Branded Content & Entertainment: How Does It Work for the Brand?

    The reduction in consumer attention towards traditional advertising makes it extremely difficult for commercial messages to cut through and be effective.The brand’s ability to be seen and heard is increasingly at risk.

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