Culture Jamming or Brand Jam? Lacoste Animals’ Logos as Greenwashing
Since the boom of textile production in France in the 17th
Month: April 2025
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environment
Tag: environment
Purposeful Communication: what is it?
Read MoreOne of the most important key components of a brand’s success is communication. Most of the times, even though sustainable and ethical practices are in place in a company, they fail to communicate their responsibility. And while it’s great that companies don’t act in a “good way” just for publicity, it’s also important to involve the community around them and let them know of everything they are putting into practice. Building a strong communication channel not only gives brands the chance to put out there their sustainable actions, but also gives them the opportunity to create a stronger bond with community, which feels taken into account when its informed about “internal” brand policies and practices. Is there a connection between the rise of interest towards branded content and the creation of more & more purpose driven campaigns?
What’s the line between the brand and its purpose?
Glass box brands should bring solutions to issues they bring to light -
glass box brands
Tag: glass box brands
Purposeful Communication: what is it?
Read MoreOne of the most important key components of a brand’s success is communication. Most of the times, even though sustainable and ethical practices are in place in a company, they fail to communicate their responsibility. And while it’s great that companies don’t act in a “good way” just for publicity, it’s also important to involve the community around them and let them know of everything they are putting into practice. Building a strong communication channel not only gives brands the chance to put out there their sustainable actions, but also gives them the opportunity to create a stronger bond with community, which feels taken into account when its informed about “internal” brand policies and practices. Is there a connection between the rise of interest towards branded content and the creation of more & more purpose driven campaigns?
What’s the line between the brand and its purpose?
Glass box brands should bring solutions to issues they bring to light -
health
Tag: health
Purposeful Communication: what is it?
Read MoreOne of the most important key components of a brand’s success is communication. Most of the times, even though sustainable and ethical practices are in place in a company, they fail to communicate their responsibility. And while it’s great that companies don’t act in a “good way” just for publicity, it’s also important to involve the community around them and let them know of everything they are putting into practice. Building a strong communication channel not only gives brands the chance to put out there their sustainable actions, but also gives them the opportunity to create a stronger bond with community, which feels taken into account when its informed about “internal” brand policies and practices. Is there a connection between the rise of interest towards branded content and the creation of more & more purpose driven campaigns?
What’s the line between the brand and its purpose?
Glass box brands should bring solutions to issues they bring to light -
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