Tag: reputation laundering



The Technological Push.
We need technology. This is what Big Tech Companies have been telling us continuously for years: we need it. Of course, the image of the FAAMG (Facebook, Apple, Amazon, Microsoft and Google) has recently suffered some blows, but who could have imagined that the “techlash” would be solved by a virus
While Big Tech’s misdeeds are still apparent, their actual deeds now matter more to us. We’re using Facebook to comfort ourselves while physically bunkered and social distancing. Google is being conscripted as the potential hub of one of our greatest needs—Covid-19 testing. Our personal supply chain



Reputation Laundering? Whirlpool Working Towards A Better Future
Whirlpool, a home appliance american company, has joined the trend like many other companies, of giving back. Whirlpool since 2014 started a new philanthropy project that focuses on the improvement of kids . According to Ketchum, millions of U.S. children are less likely to graduate due to chronic absenteeism. One of the reasons is that 1 in 5 children struggle to get access to clean clothes — and school children wearing dirty clothes often report being bullied and stigmatized.
Upon these insights, Whirlpool decided to set out on a journey to see how something as simple as clean laundry could affect school attendance rates .
With Ketchum and DigitasLBi Whirlpool launched the “Care Counts” program and installed washers and dryers in pilot schools.



Philanthropy Or Reputation Laundering?
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