Tag: Conscious Consumerism
How To Gain Your Power Back. The Toyota Advertising Challange
Key historical players that are crucial to the sustainable growth of the automotive industry are Toyota, Honda, and Volkswagen. With each company estimated worth in the billions they are considered to be in the ranking of the top twelve car companies. However,it’s Toyota who produced the top selling hybrid model in history: the Prius.Toyota has always been a forerunner in the sustainability game within the car industry; it released the Prius 20 years ago, which revolutionized the car industry and brought sustainability within it to the conversation. The Prius “was the world’s first mass-produced petrol-electric hybrid vehicle” (Toyota 2015). The Prius made the possibility of more sustainable cars a reality.
How hybrid vehicles are perceived
Fast Fashion VS. Conscious Consumerism
Fast fashion has captivated consumers for over 20 years. The affordable on-trend pieces are produced in limited quantities creating a sense of urgency to purchase.
Eco-friendly watch groups and informed consumers continue to shed light on the fast fashion industry; an industry known for their pollution and waste and for a low control of their supply chain
As a result, many in the fast fashion industry are advertising new sustainability practices and green efforts. But is it true or simply greenwashing?
What is Fast Fashion and Why is it a Problem?
America is a Mass-Addiction Society
Dr. Jeffrey D. Sachs explains (in Chapter 7 of the Addiction and Unhappiness Report in America) how originally, psychologists and public health specialists applied the concept of addiction mainly or exclusively to substances such as tobacco, alcohol, marijuana, opioids (both natural and synthetic), and other drugs. Recently, many psychologists have come to regard various behaviors as potential addictions as well; such addictive behaviors include gambling, social media, video games, shopping, unhealthy foods, exercise, extreme sports, and risky sexual behaviors, among others. Behaviors like these may become compulsive, with individuals pursuing them to excess, despite the awareness of their harmful nature to the individuals themselves or to those around them (including family and friends).
Shopping, Eating, Exercis
Cars’ Shocking Future. It’s All About Green
In 2015, the United States Environmental Protection Agency filed a lawsuit against Volkswagen AG for installing a “defeat device” that allowed hundreds of thousands of the company’s vehicles to cheat Clean Air Act emissions standards. Over a year after the company agreed to pay $4.3 billion in penalties, Volkswagen was sued once again for cheating emissions regulations, this time by the German government for around $1.8 billion.
With so much negative press, Volkswagen had to innovate quickly to remain competitive globally and saw electrification as the way forward. In November 2019, Volkswagen CEO Herbert Diess announced that the company is going to invest around <
Why Has Responsible Consumption Not Exploded Yet, Despite Positive Customer Intentions?
Despite the positive intentions regarding the consumption of green, or sustainable, goods, there is a gap between intention and purchasing behavior. According to Nielsen research, western consumers in 2018 spent $128 billion on sustainable consumer goods ($125 billion in 2017) with 20% growth since 2014. Nielsen predicts that by 2021 this figure will reach $150 billion. One in two consumers in the United States say they are ready to change their consumer habits to reduce their impact on the environment; in particular, millennials are much more likely to be ready than baby boomers (75% against 34%). 80% of millennials say they are willing to pay more for products that declare their social responsibility and 90% are willing to pay more for those products that serve ingredients that are environmentally friendly.
Despite the encouraging data, products that can be considered sustainabl
IKEA Between Sustainability and Green Surveys
IKEA continues its commitment to the defense of the weakest people after the communication campaign against gender inequality and domestic violence in 2018. In February 2019, the company launched a campaign against cyberbullying and in May one tackling discrimination towards the LGBTQ community. In June its commitment was awarded at Cannes with a Grand Prix, Health & Wellbeing, thanks to the product innovation made by Mccann Tel Aviv aimed at improving the social impact of IKEA by making it accessible to people with disabilities. The “ThisAbles” campaign was carried out with the cooperation of multiple NGOs
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