Author: elena grinta
I’m a journalist with keen a vision of markets and new trends and 20+ years of experience in Communication. Founding a ‘for benefit’ start-up changed my professional (and personal) life forever. I used to work in marketing depts and realized the better I did at work, the worst I impacted on people and planet. I then considered Marketing a ‘weapon’ that could be used for the benefit of all humans (Cialdini was extremely useful at that time ;-)). I quit my well-paid job as director and started an innovative start-up willing to let people know better if brands walk the talk. Everybody could search and investigate on the web but nobody does! as it’s boring and time spending. What if WE could do it for you?! This is how BeIntelligent was born!
Leroy Merlin wins the First Prize for Communication that does Good
Promoted by BeIntelligent in collaboration with Oltrelamedia, to enhance corporate social and environmental responsibility, the For Good Communication award is part of the Masterplan of EG Media, Beintelligent Editor, since 2018 committed to promoting For Good Communication
Leroy Merlin wins the For Good Communication award, created to bring the attention of all stakeholders towards the role the advertising industry and, more generally, the private sector can play in the creation of a common good.
Elena Grinta (EG Media SB Founder): “The idea was born to create something new that was perceived not so much for its innovation as for its impact, for its ability to make people think. The goal is to question certain negative preconceptions that one has towards the indus
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