Break The Pattern – Electrolux
Forsman
& Bodenfors initiated the Break The Pattern campaign
together with Electrolux. They are using technology and up-cycling designers to
create a new life for garments, by turning them into new creations. In this video,
they depict heartbreaking views of the Atacama Desert in Chile where more than
59,000 tons of garment waste from Europe, the United States, and Asia end up, making
it the second largest clothing graveyard in the world.
Except For Me – World Rises
In the Except For Me campaign, EP+Co
and Worth Rises are working together to minimalize the information gap
concerning the 13th Amendment, which legalizes the enslavement of incarcerated
people. Between the days of 1 to 17 September 2022, they will share a different
narrative.
In addition to this, photographs of Johnny Perez were published in New York and
Philadelphia. Perez shares the perspective of an incarcerated person, based on his
own experiences. On the final day of the campaign, Mural Arts Philadelphia ,
Anti-Coalition Against Recidivism , and LatinoJustice are
organizing an event. This will include a public art installation designed to
showcase the stories, faces, and voices of those who were formerly legally enslaved
in the United States.
Queens – Golden Days Festival
This year, Queen Margrethe of Denmark celebrates 50 years on the throne. Therefore,
Accenture Song , Kunsthal Charlottenborg , Meta , Golden
Days and design studio BIG are collaborating on the Golden
Days Festival . An
exhibition that highlights the history of the queen, as well as the female
history of Denmark. The art is placed in the urban spaces of Copenhagen, and every
story can be listened to and experienced via Instagram.
#BiskuatSupportsDreams – Mondelez
In collaboration with Leo Burnett Indonesia , the
#BiskuatSupportsDreams campaign tells the story of Bang Aji, a
Persigawa football club founder, who coaches underprivileged children without asking
for anything in return. In addition to this, the
campaign announces the return of the Mondelez Biskuat Academy, a sports
marketing program that was launched in 2009 to provide training and mentoring for
children.
Welcome to The Plant Age – Birds Eye
Together with the McCann Agency , Birds
Eye created the Welcome to The Planet Age campaign to
motivate viewers to choose vegan food. Communicating the message that it can be
enjoyed in the same way as finger-licking chicken nuggets, but this time using vegan
nuggets, of course.
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#toxicmasculinity A campaign to revitalize an ancient payoff Bad PR
is…
