Augmented reality to promote brands’ sustainability
In 2018 Chiquita Brands International partnered with Shazam (Apple), to promote the brands’ sustainability efforts: by scanning the code on the blue Chiquita logo, customers were able to unlock 360° videos to follow the journey of their banana from Chiquita farms in Latin America to their kitchen tables. Chiquita’s Behind The Blue Sticker VR Project…
POPULAR ARTICLES
Fast Fashion VS. Conscious Consumerism Fast fashion has captivated consumers for over…
Fast Fashion Greenwashing Eco-friendly. Organic. Natural. Green. These terms are…
Culture Jamming or Brand Jam? Lacoste Animals’ Logos… Since the boom of textile production in…
Gender Inequality Storytelling Through Photography… Stefano Stranges is a photographer from Turin…
How To Gain Your Power Back. The Toyota Advertising… Key historical players that are crucial to…
7 Persuasive Strategies in Branded Entertainment to… long term consumers audience clear goals transparency…
Espresso Expressing CSR Coffee is the second most sought-after commodity…
How to Become a Brand Activist. Tony’s… Creating a movement through a brand is…
Purposeful Communication: what is it? One of the most important key components…
There’s no room for gender inequality at IKEA When we first hear of IKEA the…
Virtual and Augmented Reality To communicate Sustainability Virtual and Augmented Reality is a trend to…
Women Advertising Brands Pomellato, an Italian jewelry house founded in…
different ways to view #toxicmasculinity A campaign to revitalize an ancient payoff…
Expert Interview: Mr. Goodvertising Thomas Kolster is a man on a…
Augmented reality to promote brands’ sustainability In 2018 Chiquita Brands International partnered with…
Leave a Reply